Px8 for Insigli
Designing an e-commerce experience within a strong visual identity.
- Client
- Insigli
- Agency
- Px8
- Services
- E-commerceUI designUser flows
- Industry
- Publishing
Context
Insigli is a publisher of alternative books that lacked a direct channel to sell their products to readers. They approached our agency team at Px8 to create an online presence that reflects their visual identity while supporting a functional e-commerce experience. With John Salinero from Px8 creating the brand, the goal was to seamlessly translate that new identity into the digital space.
Problem
The client had no platform for online sales and needed a solution that balanced a distinct visual style with usability. The challenge was to maintain John's strong branding aesthetic while ensuring users could browse, search, and purchase without friction.
Solution
As part of the Px8 project team, the website was designed in Figma around clear user flows and consistent UI patterns. Working collaboratively, we built upon John's brand foundation to structure the navigation, product discovery, and checkout for reduced friction, ensuring the visual identity remained cohesive across all digital touchpoints.
Outcome
Insigli now has a functional e-commerce platform that supports direct sales and improves product accessibility. Through our team's collective effort at Px8, the final experience beautifully aligns with their new brand while providing a clear, highly usable structure for browsing and purchasing.
